End an experiment
To end a segment targeting experiment:
Choose Segment Targeting from the Rails Builder dropdown menu.
On the Segment Targeting Experiments tab, click the required experiment in the list.
Click the End Experiment tab, where you can select the winning group and declare an outcome.
There are 3 options to choose from:
Inconclusive | Select this option if the test was inconclusive or you want to end the experiment without declaring a winner. The experiment will be removed from ALL the rails that are assigned to it. |
Group A | Select this option to declare Group A the winner. This will assign the rails in Group A to a new segment target with the same details as the experiment. The experiment will be removed from ALL the rails assigned to Group B. |
Group B | Select this option to declare Group B the winner. This will assign the rails in Group B to a new segment target with the same details as the experiment. The experiment will be removed from ALL the rails assigned to Group A. |
Click End Experiment. If you declared a winning group, a permanent segment target is added to the Segment Targets tab, and the winning rails are assigned to it.
When a rail no longer has any experiments associated with it, it will be soft deleted.
Soft-deleted rails are not visible in the user interface on customer devices, but are still available in Rails Builder and can be restored.