Monetization

OpenTV Video Platform allows the grouping of live channels, on-demand content, and features (e.g., nPVR) into products, which in turn can be grouped into offers for sale to consumers.

Offers define:

• The set of products that make up the offer (allowing a combination of live, VOD, and features into a single offer)

• The price point for the offer

• The link to the billing system pricing definition (for regional/variable pricing)

Products define:

• A set of live, VOD, or features that are to be added to an offer

Purchasing

Purchasing of offers is supported in the following modes:

• Offers are defined in OpenTV Video Platform and synchronised to an external billing system in pre-pay mode

• Offers are defined in OpenTV Video Platform and notified to an external billing system in post-pay mode

• Offers are defined and purchased in an external system and provisioned into OpenTV Video Platform manually or via an API

A combination of the above approaches may be used. For example, a common scenario in Pay TV is where the initial subscription is managed externally and provisioned into OpenTV Video Platform by a CRM system. Once signed up, users can purchase pay-per-view items in the OpenTV Video Platform and purchases are notified to the external billing system.

Advertising

OpenTV supports advertising with

• Client Side Ad Insertion (CSAI) - Where the player inserts advertising into the playout on the client

• Server Side Ad Insertion (SSAI) - Where, working with a manifest manipulator, the server adds ad content into the existing video manifest.

In both cases advertising rules can be set up on content in the operator console targeting the advertisement with Content and User data available to OpenTV.

When used with OpenTV ION the following modes are supported by default

• CSAI Pre-Rolls by calling a ‘VAST’ compatible Advertising server

• SSAI Pre and Mid Rolls by calling a manifest manipulator.